Wednesday, March 9, 2016

How To Choose The Best Domain Name For Your Online Business

Deciding what product or service you are going to sell will ultimately be the most important decision that you need to make concerning your online business. That having been said, you will have other crucial decisions to make along the way. One of those involves your choice of a domain name. There are many theories about what makes a good domain name. You must understand the importance of your selection. Your domain name is how people will find you online. Therefore, having a domain name that is too difficult for people to remember will ultimately be detrimental to your business. Here are some ideas for choosing your domain name.

1. Buy a domain that already exists

There are many people who get discouraged when they find out that the domain name they want has already been chosen by someone else. However, there is still a way for you to snag a domain name that you have your heart set on if it is already under the ownership of another person. You can find out who the owner is by looking online. You can then make contact with this person to find out if he or she has any interest in selling it to you. It is very possible that the owner will be willing to negotiate with you. However, you need to understand that you will need to pay more than you would if you simply bought the domain name from a registrar. The owner will understandably want to make a profit from selling it to you. Anyway, you have nothing to lose and everything to gain by trying. You will need to transfer domain name to gain ownership of it if you and the owner can agree on a price.

2. Associate your name with something you sell

You might be having a hard time thinking of a good domain name. One idea that some companies have used is to think of a word or phrase that is closely associated with an item that you are known for selling. This can help to develop your brand as you get more customers. However, this will only work if there is one item that people know you for more than any other.

3. Misspell words on purpose

The Internet is filled with companies who have named themselves after misspelled words. Many apps, programs and devices have also been given names with small spelling errors. This is actually a very effective marketing tool. Studies have shown that slightly misspelling a word makes it more memorable to people who see it. The way the word looks when it is misspelled also plays a role in a person's ability to properly memorize it. Your number one priority should be to think of a domain name that people will not have to type into their phone to remember it. If all else fails, you get all of your friends and family together to have a brainstorming session. Someone is bound to think up a good domain name sooner or later.

No comments:

Post a Comment